{"id":98312,"date":"2024-09-06T16:25:12","date_gmt":"2024-09-06T15:25:12","guid":{"rendered":"https:\/\/fredericocarvalho.pt\/?p=98312"},"modified":"2024-09-06T16:25:16","modified_gmt":"2024-09-06T15:25:16","slug":"%e2%ad%90-plataformas-digitais-e-video-tendencias-2024-enews","status":"publish","type":"post","link":"https:\/\/fredericocarvalho.pt\/%e2%ad%90-plataformas-digitais-e-video-tendencias-2024-enews\/","title":{"rendered":"\u2b50 Plataformas Digitais e V\u00eddeo &#8211; Tend\u00eancias 2024 | eNews"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading98312_1d10a2-8f, .wp-block-kadence-advancedheading.kt-adv-heading98312_1d10a2-8f[data-kb-block=\"kb-adv-heading98312_1d10a2-8f\"]{font-size:35px;font-weight:800;font-style:normal;font-family:Montserrat;border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading98312_1d10a2-8f mark, .wp-block-kadence-advancedheading.kt-adv-heading98312_1d10a2-8f[data-kb-block=\"kb-adv-heading98312_1d10a2-8f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading98312_1d10a2-8f, .wp-block-kadence-advancedheading.kt-adv-heading98312_1d10a2-8f[data-kb-block=\"kb-adv-heading98312_1d10a2-8f\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading98312_1d10a2-8f, .wp-block-kadence-advancedheading.kt-adv-heading98312_1d10a2-8f[data-kb-block=\"kb-adv-heading98312_1d10a2-8f\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading98312_1d10a2-8f wp-block-kadence-advancedheading has-black-color has-text-color\" data-kb-block=\"kb-adv-heading98312_1d10a2-8f\">DIGITAL SPRINT<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#def4fb\">Curadoria em Marketing e Tecnologia<\/p>\n\n\n\n<p>Bem-vindo \u00e0 mais recente edi\u00e7\u00e3o da newsletter <em>Digital Sprint<\/em>!<\/p>\n\n\n\n<p>Nesta semana, trago-lhe insights sobre as \u00faltimas tend\u00eancias de v\u00eddeo marketing para 2024, como o panorama digital est\u00e1 a mudar no Brasil ap\u00f3s a queda do X, e uma investiga\u00e7\u00e3o sobre como os seus dispositivos podem estar a ser usados para publicidade direcionada. <\/p>\n\n\n\n<p>Al\u00e9m disso, n\u00e3o perca as recomenda\u00e7\u00f5es e novidades do mundo do marketing e da tecnologia, tudo isto para o ajudar a melhorar a sua estrat\u00e9gia digital e a manter-se \u00e0 frente da concorr\u00eancia.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ececec\">Conquiste + clientes com &#8211; esfor\u00e7o com o <strong>novo curso de<\/strong> <strong>IA para Marketing<\/strong>. Forma\u00e7\u00e3o Lisboa e Porto. <a href=\"https:\/\/fredericocarvalho.pt\/curso-de-inteligencia-artificial-marketing\/\">Inscreva-se \u2192<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-98312_fb8874-12 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-98312_fb8874-12 .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-98312_fb8874-12\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading98312_02294e-89, .wp-block-kadence-advancedheading.kt-adv-heading98312_02294e-89[data-kb-block=\"kb-adv-heading98312_02294e-89\"]{font-size:25px;font-weight:400;font-style:normal;font-family:Montserrat;border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading98312_02294e-89 mark, .wp-block-kadence-advancedheading.kt-adv-heading98312_02294e-89[data-kb-block=\"kb-adv-heading98312_02294e-89\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading98312_02294e-89, .wp-block-kadence-advancedheading.kt-adv-heading98312_02294e-89[data-kb-block=\"kb-adv-heading98312_02294e-89\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading98312_02294e-89, .wp-block-kadence-advancedheading.kt-adv-heading98312_02294e-89[data-kb-block=\"kb-adv-heading98312_02294e-89\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading98312_02294e-89 wp-block-kadence-advancedheading has-black-color has-text-color\" data-kb-block=\"kb-adv-heading98312_02294e-89\">LEITURAS RECOMENDADAS<\/h2>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-98312_c58bcd-42 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-98312_c58bcd-42 .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-98312_c58bcd-42\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-cyan-blue-color\">1.<\/mark> <a href=\"https:\/\/fredericocarvalho.pt\/google-gemini-inteligencia-artificial\/\">Tend\u00eancias de V\u00eddeo Marketing &#8211; Novo Relat\u00f3rio 2024&nbsp;<\/a><\/h3>\n\n\n\n<p>Descubra as tend\u00eancias de v\u00eddeo marketing em 2024 que est\u00e3o a transformar o panorama digital. Desde v\u00eddeos curtos at\u00e9 transmiss\u00f5es ao vivo, explore como otimizar estrat\u00e9gias e aumentar a intera\u00e7\u00e3o com o p\u00fablico.<br>A minha an\u00e1lise em <strong><a href=\"https:\/\/fredericocarvalho.pt\/tendencias-video-marketing-2024\/\">fredericocarvalho.pt<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-cyan-blue-color\">2. <\/mark><strong><a href=\"https:\/\/www.washingtonpost.com\/world\/2024\/09\/03\/elon-musk-brazil-x-moraes-starlink\" target=\"_blank\" rel=\"noopener\">N\u00e3o h\u00e1 X no Brasil? Sem problemas, dizem os brasileiros. \u2192&nbsp;<\/a><\/strong> <\/h3>\n\n\n\n<p>&nbsp;A plataforma, anteriormente conhecida como Twitter, dominava as redes sociais brasileiras, com mais de 40 milh\u00f5es de utilizadores \u2014 quase um quinto da popula\u00e7\u00e3o \u2014 a usar a rede de forma regular.<br>&#8211; Atualmente, o X tem apenas cerca de 22 milh\u00f5es de utilizadores no Brasil.<br>&#8211; As pesquisas revelam que os brasileiros preferem usar o WhatsApp ou Instagram, em vez do X.<br>Fonte: <a href=\"https:\/\/www.washingtonpost.com\/world\/2024\/09\/03\/elon-musk-brazil-x-moraes-starlink\" target=\"_blank\" rel=\"noopener\">Washington Post<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-cyan-blue-color\">3.<\/mark> <a href=\"http:\/\/snip.ly\/c2byvf\" target=\"_blank\" rel=\"noopener\"><strong>O microfone do seu telem\u00f3vel est\u00e1 ligado para publicidade? Google e Meta investigam<\/strong> \u2192<\/a><\/h3>\n\n\n\n<p>A Cox Media Group admitiu utilizar software para aceder a microfones de telem\u00f3veis e ouvir conversas, visando personalizar an\u00fancios na Google e Meta<br>Fonte: <a href=\"https:\/\/snip.ly\/c2byvf\" target=\"_blank\" rel=\"noopener\">Futurism<\/a> | Fonte 2: <a href=\"https:\/\/pplware.sapo.pt\/redes_sociais\/afinal-era-verdade-o-facebook-e-a-google-estiveram-a-ouvir-o-que-dizia-no-smartphone\/\" target=\"_blank\" rel=\"noopener\">pplware<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading98312_062e29-10, .wp-block-kadence-advancedheading.kt-adv-heading98312_062e29-10[data-kb-block=\"kb-adv-heading98312_062e29-10\"]{font-size:25px;font-weight:400;font-style:normal;font-family:Montserrat;background-color:#506171;border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading98312_062e29-10 mark, .wp-block-kadence-advancedheading.kt-adv-heading98312_062e29-10[data-kb-block=\"kb-adv-heading98312_062e29-10\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading98312_062e29-10, .wp-block-kadence-advancedheading.kt-adv-heading98312_062e29-10[data-kb-block=\"kb-adv-heading98312_062e29-10\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading98312_062e29-10, .wp-block-kadence-advancedheading.kt-adv-heading98312_062e29-10[data-kb-block=\"kb-adv-heading98312_062e29-10\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading98312_062e29-10 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading98312_062e29-10\">OUVIR EPIS\u00d3DIO PODCAST RFM<br><strong>MARKETING POR IDIOTAS<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#def4fb\">Lideran\u00e7a de uma equipa de vendas\u00a0 \u2192<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#def4fb\">Interessado em saber como formar uma equipa de vendas de sucesso? Ent\u00e3o, n\u00e3o perca o <strong>epis\u00f3dio 227<\/strong> do Podcast Marketing por Idiotas!<br>Neste epis\u00f3dio, Duarte Cabral e Miguel Ferreira, especialistas em opera\u00e7\u00f5es e vendas, partilham dicas valiosas sobre recrutamento, motiva\u00e7\u00e3o e lideran\u00e7a, essenciais para impulsionar qualquer neg\u00f3cio ao pr\u00f3ximo n\u00edvel.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#def4fb\"><a href=\"https:\/\/interessado%20em%20saber%20como%20formar%20uma%20equipa%20de%20vendas%20de%20sucesso\/?%20Ent%C3%A3o,%20n%C3%A3o%20perca%20o%20epis%C3%B3dio%20227%20do%20Podcast%20Marketing%20por%20Idiotas!%20Neste%20epis%C3%B3dio,%20Duarte%20Cabral%20e%20Miguel%20Ferreira,%20especialistas%20em%20opera%C3%A7%C3%B5es%20e%20vendas,%20partilham%20dicas%20valiosas%20sobre%20recrutamento,%20motiva%C3%A7%C3%A3o%20e%20lideran%C3%A7a,%20essenciais%20para%20impulsionar%20qualquer%20neg%C3%B3cio%20ao%20pr%C3%B3ximo%20n%C3%ADvel.\" target=\"_blank\"><strong>Ouvir<\/strong> \u2192<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading98312_d14ab4-98, .wp-block-kadence-advancedheading.kt-adv-heading98312_d14ab4-98[data-kb-block=\"kb-adv-heading98312_d14ab4-98\"]{font-size:25px;font-weight:400;font-style:normal;font-family:Montserrat;background-color:#506171;border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading98312_d14ab4-98 mark, .wp-block-kadence-advancedheading.kt-adv-heading98312_d14ab4-98[data-kb-block=\"kb-adv-heading98312_d14ab4-98\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading98312_d14ab4-98, .wp-block-kadence-advancedheading.kt-adv-heading98312_d14ab4-98[data-kb-block=\"kb-adv-heading98312_d14ab4-98\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading98312_d14ab4-98, .wp-block-kadence-advancedheading.kt-adv-heading98312_d14ab4-98[data-kb-block=\"kb-adv-heading98312_d14ab4-98\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}<\/style>\n<h2 id=\"documento\" class=\"kt-adv-heading98312_d14ab4-98 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading98312_d14ab4-98\">REPORT DA SEMANA<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/drive.google.com\/file\/d\/1Lj_CLGEUxIM9b5HKajS0XHpMNLC45WUY\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">The State of Social &#8211; H2 2024&nbsp; \u2192<\/a><\/h3>\n\n\n\n<p>As principais tend\u00eancias de v\u00eddeo nas redes sociais, como o crescimento dos v\u00eddeos curtos, a integra\u00e7\u00e3o da IA e novas formas de intera\u00e7\u00e3o entre criadores e p\u00fablico.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1gHXTwlI1E_CZSIJliPhhvyNexOJ6F7Fd\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><strong><u>Ver mais<\/u><\/strong> \u2192<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading98312_9e3eee-de, .wp-block-kadence-advancedheading.kt-adv-heading98312_9e3eee-de[data-kb-block=\"kb-adv-heading98312_9e3eee-de\"]{font-size:25px;font-weight:400;font-style:normal;font-family:Montserrat;background-color:#506171;border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading98312_9e3eee-de mark, .wp-block-kadence-advancedheading.kt-adv-heading98312_9e3eee-de[data-kb-block=\"kb-adv-heading98312_9e3eee-de\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading98312_9e3eee-de, .wp-block-kadence-advancedheading.kt-adv-heading98312_9e3eee-de[data-kb-block=\"kb-adv-heading98312_9e3eee-de\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading98312_9e3eee-de, .wp-block-kadence-advancedheading.kt-adv-heading98312_9e3eee-de[data-kb-block=\"kb-adv-heading98312_9e3eee-de\"]{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading98312_9e3eee-de wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading98312_9e3eee-de\">OUTRAS ATUALIDADES DA SEMANA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Como as marcas de luxo devem navegar nas micro-tend\u00eancias nas redes sociais em 2024<br><\/strong>As micro-tend\u00eancias de curta dura\u00e7\u00e3o dominaram o TikTok em 2023, mas ser\u00e1 que as marcas de luxo devem aderir a esta tend\u00eancia em 2024?<br>Fonte:<a href=\"https:\/\/www.voguebusiness.com\/story\/fashion\/set-follow-or-skip-how-brands-should-navigate-micro-trends\" target=\"_blank\" rel=\"noopener\"> Vogue Business<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Um quarto dos anunciantes do X planeia cortar gastos no pr\u00f3ximo ano<\/strong><strong><br><\/strong>Uma pesquisa da Kantar revela que 26% dos profissionais de marketing planeiam reduzir os investimentos no X, com a confian\u00e7a nos an\u00fancios da plataforma a cair de 22% em 2022 para 12% este ano.<br>Fonte:<a href=\"https:\/\/www.theguardian.com\/media\/article\/2024\/sep\/05\/advertiser-exodus-x-survey-2025-elon-musk\" target=\"_blank\" rel=\"noopener\"> The Guardian<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Facebook enfrenta problemas graves com spam gerado por IA<\/strong><strong><br><\/strong>A plataforma foi inundada com imagens bizarras geradas por IA, incluindo beb\u00e9s, soldados e at\u00e9 figuras religiosas como um Jesus musculado.<br>Fonte:<a href=\"https:\/\/www.rollingstone.com\/culture\/culture-features\/facebook-ai-generated-slop-1235095088\/\" target=\"_blank\" rel=\"noopener\"> Rolling Stone<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 CEO do Telegram critica Fran\u00e7a por pris\u00e3o e nega que a app seja um &#8220;para\u00edso an\u00e1rquico&#8221;<\/strong><strong><br><\/strong>Pavel Durov defendeu o Telegram, dizendo que n\u00e3o \u00e9 uma plataforma que promove anarquia, ap\u00f3s cr\u00edticas das autoridades francesas.<br>Fonte:<a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c78lgzl919go\" target=\"_blank\" rel=\"noopener\"> BBC<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 TikTok lan\u00e7a nova funcionalidade \u2018Thoughts\u2019, semelhante \u00e0s Notas do Instagram<\/strong><strong><br><\/strong>O TikTok adiciona uma nova funcionalidade na sua caixa de entrada, permitindo que os utilizadores partilhem pensamentos curtos.<br>Fonte:<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-adds-ig-notes-like-feature-to-inboxes\/726270\/\" target=\"_blank\" rel=\"noopener\"> Social Media Today<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Guia do TikTok para vendas dentro da app<\/strong><strong><br><\/strong>Um guia de 94 p\u00e1ginas que explica como configurar e utilizar as TikTok Shops, cobrindo todos os aspetos de cria\u00e7\u00e3o de presen\u00e7a comercial na app.<br>Fonte:<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-publishes-guide-to-tiktok-selling-for-brands\/726268\/\" target=\"_blank\" rel=\"noopener\"> Social Media Today<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Utilizadores de redes sociais ultrapassar\u00e3o telespectadores de TV linear no pr\u00f3ximo ano<\/strong><br>No pr\u00f3ximo ano, nos&nbsp; EUA o n\u00famero de utilizadores atingir\u00e1 236,4 milh\u00f5es, superando os 228,6 milh\u00f5es de telespectadores de TV linear.<br>Fonte:<a href=\"https:\/\/www.emarketer.com\/content\/social-media-users-will-surpass-linear-tv-viewers\" target=\"_blank\" rel=\"noopener\"> eMarketer<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Porque \u00e9 que o Instagram lan\u00e7ou coment\u00e1rios nas Stories para utilizadores e criadores<\/strong><br>&#8211; Apenas seguidores podem ver os coment\u00e1rios, e aqueles que segues de volta podem deixar um coment\u00e1rio.<br>&#8211; A nova ferramenta combina duas funcionalidades nas quais os adolescentes passam mais tempo dentro da app: DMs e Stories.<br>&#8211; O Instagram tamb\u00e9m come\u00e7ou a lan\u00e7ar um novo design para likes em posts e Reels.<br>&#8211; Com o novo design, alguns likes aparecem como um cora\u00e7\u00e3o flutuante ao lado da foto de perfil de uma pessoa.<br>&#8211; Quando um utilizador toca no cora\u00e7\u00e3o flutuante, \u00e9 redirecionado para um chat DM com a pessoa.<br>Fonte:<a href=\"https:\/\/www.businessinsider.com\/why-instagram-launched-stories-comments-users-creators-chat-feature-2024-8\" target=\"_blank\" rel=\"noopener\"> Business Insider<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>O X de Elon Musk foi banido no Brasil \u2014 e o uso de VPN aumentou 1.600%<\/strong><br>Isso apesar de uma multa di\u00e1ria de quase 9.000 d\u00f3lares pelo uso de VPNs.<br>Fonte:<a href=\"https:\/\/qz.com\/elon-musk-x-ban-brazil-vpn-usage-moraes-feud-1851638366\" target=\"_blank\" rel=\"noopener\"> Quartz<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Instagram est\u00e1 a testar um novo recurso nas configura\u00e7\u00f5es de privacidade que permite controlar se as suas publica\u00e7\u00f5es p\u00fablicas aparecem ou n\u00e3o nos resultados dos motores de pesquisa<\/strong><br>Fonte:<a href=\"https:\/\/www.threads.net\/@theahmedghanem\/post\/C_d9wGZt60F\" target=\"_blank\" rel=\"noopener\"> Threads<br><\/a>Fonte:<a href=\"https:\/\/x.com\/ahmedghanem\/status\/1831065000762605736\" target=\"_blank\"> X<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>YouTube agora permite adicionar texto e filtros \u00e0s miniaturas do Shorts<\/strong><br>Este recurso est\u00e1 dispon\u00edvel globalmente, mas por enquanto, apenas no Android.<br>Fonte:<a href=\"https:\/\/www.threads.net\/@oncescuradu\/post\/C_d9wXFIDNj\/\" target=\"_blank\" rel=\"noopener\"> Threads<br><\/a>Fonte:<a href=\"https:\/\/x.com\/oncescuradu\/status\/1831064886690103698?s=46\" target=\"_blank\"> X<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Meta agora exibe o n\u00edvel ao qual est\u00e1s subscrito no Meta Verified<\/strong><br>Fonte:<a href=\"https:\/\/www.threads.net\/@theahmedghanem\/post\/C_fIe9HtvTm\" target=\"_blank\" rel=\"noopener\"> Threads<br><\/a>Fonte:<a href=\"https:\/\/x.com\/ahmedghanem\/status\/1831229245898605054\" target=\"_blank\"> X<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Instagram agora permite definir qualquer m\u00fasica como a tua m\u00fasica de perfil diretamente a partir da p\u00e1gina da m\u00fasica<\/strong><br>Fonte:<a href=\"https:\/\/www.threads.net\/@theahmedghanem\/post\/C_fJYa-NEN-\" target=\"_blank\" rel=\"noopener\"> Threads<br><\/a>Fonte:<a href=\"https:\/\/x.com\/ahmedghanem\/status\/1831231204537844193\" target=\"_blank\"> X<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Meta ir\u00e1 informar os brasileiros sobre como utiliza os seus dados pessoais para treinar IA<\/strong><br>Os utilizadores da Meta no Brasil receber\u00e3o os avisos a partir de ter\u00e7a-feira por e-mail e notifica\u00e7\u00f5es no Facebook e Instagram, e poder\u00e3o rejeitar o uso dos seus dados pela empresa para treinar IA generativa.<br>Fonte:<a href=\"https:\/\/www.reuters.com\/technology\/artificial-intelligence\/meta-inform-brazilians-how-it-uses-their-personal-data-train-ai-2024-09-03\/\" target=\"_blank\" rel=\"noopener\"> Reuters<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Meta partilha dicas de marketing de Reels num novo guia<\/strong><br>O novo &#8220;Reels Performance Playbook&#8221; de 10 p\u00e1ginas inclui notas \u00fateis sobre como compor Reels eficazes, como aproveitar as tend\u00eancias, contar hist\u00f3rias, estat\u00edsticas de desempenho e mais.<br>Fonte:<a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-shares-reels-marketing-tips-in-new-guide\/725953\/\" target=\"_blank\" rel=\"noopener\"> Social Media Today<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726<strong> LinkedIn lan\u00e7a podcast focado na Gera\u00e7\u00e3o Z via iHeartRadio<\/strong><br>&#8211; O podcast focado na Gera\u00e7\u00e3o Z &#8220;Let&#8217;s Talk Offline&#8221; est\u00e1 a ser adicionado \u00e0 oferta expandida de podcasts da plataforma.<br>&#8211; O programa fornecer\u00e1 insights sobre o mundo do trabalho em evolu\u00e7\u00e3o para os ouvintes mais jovens.<br>Fonte:<a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-launches-gen-z-focused-podcast-via-iheartradio\/725982\/\" target=\"_blank\" rel=\"noopener\"> Social Media Today<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>N\u00e3o h\u00e1 X no Brasil? Sem problemas, dizem os brasileiros.<\/strong><br>&#8211; No passado, mais de 40 milh\u00f5es de brasileiros \u2014 quase um quinto da popula\u00e7\u00e3o \u2014 usavam rotineiramente a plataforma.<br>&#8211; Na \u00faltima contagem, a rede social tinha cerca de 22 milh\u00f5es de utilizadores brasileiros.<br>As pesquisas mostraram que os brasileiros eram muito mais propensos a usar o WhatsApp ou Instagram.<br>Fonte:<a href=\"https:\/\/www.washingtonpost.com\/world\/2024\/09\/03\/elon-musk-brazil-x-moraes-starlink\" target=\"_blank\" rel=\"noopener\"> Washington Post<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>Snapchat est\u00e1 a adicionar Snaps patrocinados e formatos de an\u00fancios de Lugares Promovidos<\/strong><br>&#8220;Snaps Patrocinados&#8221; s\u00e3o basicamente como os InMails patrocinados do LinkedIn em forma de Snap.<br>&#8220;Lugares Promovidos&#8221; permitir\u00e3o que as empresas destaquem as suas lojas no Snap Map.<br>O Snap tamb\u00e9m est\u00e1 a lan\u00e7ar mais an\u00e1lises, para fornecer mais informa\u00e7\u00f5es sobre como a app influencia os comportamentos dos consumidores.<br>Fonte:<a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchats-adding-sponsored-snaps-to-expands-its-ad-opportunities\/725986\/\" target=\"_blank\" rel=\"noopener\"> Social Media Today<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>O glitch de fraude de cheques do Chase Bank prova a necessidade de literacia financeira<\/strong><br>Nos \u00faltimos dias, os utilizadores de redes sociais no TikTok afirmaram ter descoberto uma forma de os clientes retirarem grandes quantidades de dinheiro dos ATMs do Chase.<br>Uma vez que o Chase percebeu, e a poeira assentou nas suas contas, os titulares de contas que usaram o &#8220;glitch&#8221; enfrentaram bloqueios de sete dias impostos pelo banco e estavam a olhar para saldos negativos massivos.<br>Fonte:<a href=\"https:\/\/www.fastcompany.com\/91183510\/chase-bank-glitch-check-fraud-negative-balances-tiktok-financial-literacy\" target=\"_blank\" rel=\"noopener\"> Fast Company<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2726 <strong>ByteDance aumenta o pre\u00e7o das a\u00e7\u00f5es na \u00faltima recompra de a\u00e7\u00f5es de funcion\u00e1rios<\/strong><br>ByteDance oferece comprar a\u00e7\u00f5es de funcion\u00e1rios pela pelo menos a terceira vez num ano.<br>A valoriza\u00e7\u00e3o em transa\u00e7\u00f5es de mercado secund\u00e1rio subiu para perto de 230 mil milh\u00f5es de d\u00f3lares.<br>ByteDance afirma ter cerca de 150.000 funcion\u00e1rios.<br>Fonte:<a href=\"https:\/\/www.theinformation.com\/articles\/bytedance-increases-share-price-in-latest-employee-buyback\" target=\"_blank\" rel=\"noopener\"> The Information<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Facebook Live agora permite partilhar o canal de transmiss\u00e3o<\/strong><strong><br><\/strong>Fonte:<a href=\"https:\/\/www.threads.net\/@jonahmanzano\/post\/C_VKh0szPMW\/?xmt=AQGzx7yphyAOD-6Q1xNuhVmTR5oE_wAB5SpSx130VissmA\" target=\"_blank\" rel=\"noopener\"> Threads<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Shazam agora permite que os utilizadores explorem o hist\u00f3rico das suas pesquisas de m\u00fasica<\/strong><strong><br><\/strong><em>Esta funcionalidade est\u00e1 atualmente dispon\u00edvel apenas para Android.<\/em><em><br><\/em>Fonte:<a href=\"https:\/\/www.threads.net\/@oncescuradu\/post\/C_WaD2GIVjt\/\" target=\"_blank\" rel=\"noopener\"> Threads<br><\/a>Fonte:<a href=\"https:\/\/x.com\/oncescuradu\/status\/1830001313750356250?s=46\" target=\"_blank\"> X<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Parceiro do Facebook gaba-se de ouvir o microfone do teu telem\u00f3vel para te servir an\u00fancios de coisas que mencionas<\/strong><strong><br><\/strong>Um dos alegados parceiros de marketing do Facebook explicou como escuta os microfones dos smartphones dos utilizadores e os anuncia de acordo.<br>Fonte:<a href=\"https:\/\/futurism.com\/the-byte\/facebook-partner-phones-listening-microphone\" target=\"_blank\" rel=\"noopener\"> Futurism<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 TikTok adicionou a funcionalidade de &#8216;Pesquisa de Perfil&#8217; para os seus utilizadores da UE<\/strong><strong><br><\/strong>Al\u00e9m disso, fornece acesso direto \u00e0 Pesquisa TikTok para mais resultados.<br>Fonte:<a href=\"https:\/\/www.threads.net\/@oncescuradu\/post\/C_bHrTTIPUC\/\" target=\"_blank\" rel=\"noopener\"> Threads<br><\/a>Fonte:<a href=\"https:\/\/x.com\/oncescuradu\/status\/1830664500242239585?s=46\" target=\"_blank\"> X<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Musk promove argumento do 4chan de que as mulheres s\u00e3o incapazes de pensamento cr\u00edtico<\/strong><strong><br><\/strong>No domingo, Elon Musk recentemente repostou um argumento do 4chan alegando que apenas &#8220;machos alfa com alta testosterona&#8221; e &#8220;pessoas neuroat\u00edpicas&#8221; s\u00e3o capazes de pensamento cr\u00edtico.<br>Fonte:<a href=\"https:\/\/boingboing.net\/2024\/09\/02\/musk-boosts-4chan-claim-that-women-are-incapable-of-critical-thinking.html\" target=\"_blank\" rel=\"noopener\"> Boing Boing<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 YouTube ultrapassa o TikTok entre os Gen Zers<\/strong><strong><br><\/strong>A pesquisa, que perguntou a 1.000 adolescentes entre 13 e 17 anos e aos seus pais sobre h\u00e1bitos de media, descobriu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58% disseram que eram utilizadores do Facebook contra 55% para o Instagram, e 36% para o TikTok<\/li>\n\n\n\n<li>46% dos respondentes da Gen Z classificaram o YouTube como sua plataforma social favorita, seguido do TikTok (29%)<\/li>\n\n\n\n<li>O Facebook ultrapassou o Instagram \u2014 25% contra 23%<\/li>\n\n\n\n<li>Apenas 10% escolheram o Snapchat<\/li>\n\n\n\n<li>Apenas 3% dos respondentes classificaram o X como sua plataforma social favorita<br>Fonte:<a href=\"https:\/\/adage.com\/article\/media\/gen-z-media-habits-including-youtube-outranking-tiktok\/2578531\" target=\"_blank\" rel=\"noopener\"> Ad Age<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Google Shopping adiciona vestidos \u00e0 ferramenta de experimenta\u00e7\u00e3o virtual<\/strong><strong><br><\/strong>Fonte:<a href=\"https:\/\/blog.google\/products\/shopping\/virtual-try-on-dresses\/\" target=\"_blank\" rel=\"noopener\"> Google Blog<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u2726 Reddit est\u00e1 no topo dos resultados de pesquisa do Google e a crescer em receitas publicit\u00e1rias<\/strong><strong><br><\/strong>O Reddit foi o 5\u00ba dom\u00ednio com maior visibilidade nos resultados de pesquisa org\u00e2nica do Google em julho de 2024<br>Fonte:<a href=\"https:\/\/www.emarketer.com\/content\/reddit-top-google-search-results-growing-ad-revenues-should-marketers-take-notes\" target=\"_blank\" rel=\"noopener\"> eMarketer<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>DIGITAL SPRINT Curadoria em Marketing e Tecnologia Bem-vindo \u00e0 mais recente edi\u00e7\u00e3o da newsletter Digital Sprint! Nesta semana, trago-lhe insights sobre as \u00faltimas tend\u00eancias de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-98312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao"],"acf":[],"_links":{"self":[{"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/posts\/98312"}],"collection":[{"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/comments?post=98312"}],"version-history":[{"count":2,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/posts\/98312\/revisions"}],"predecessor-version":[{"id":98333,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/posts\/98312\/revisions\/98333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/media\/98309"}],"wp:attachment":[{"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/media?parent=98312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/categories?post=98312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/tags?post=98312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}