{"id":92604,"date":"2021-03-19T11:58:36","date_gmt":"2021-03-19T11:58:36","guid":{"rendered":"https:\/\/fredericocarvalho.pt\/?p=92604"},"modified":"2021-12-04T09:52:11","modified_gmt":"2021-12-04T09:52:11","slug":"spotify-wikipedia-amazon-marketing","status":"publish","type":"post","link":"https:\/\/fredericocarvalho.pt\/spotify-wikipedia-amazon-marketing\/","title":{"rendered":"&#x2b50; Spotify, Wikip\u00e9dia, China e Amazon | A melhor informa\u00e7\u00e3o da semana |"},"content":{"rendered":"<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#e7f5fe\"><tbody><tr><td><strong>A melhor informa\u00e7\u00e3o da semana<\/strong>  <a href=\"https:\/\/aulas.fredericocarvalho.pt\/\">cursos<\/a> | <a href=\"https:\/\/fredericocarvalho.pt\/auditoria-digital\/\">auditoria digital<\/a> | <a href=\"https:\/\/fredericocarvalho.pt\/blog-marketing-digital\/\">blog<\/a><\/td><\/tr><tr><td>a sua newsletter de marketing &amp; economia digital<\/td><\/tr><tr><td>por Frederico Carvalho<\/td><\/tr><\/tbody><\/table><\/figure><style>.kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:#dcf0ff;}.kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_ec9b91-31 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:#dcf0ff;}<\/style><p>Hoje \u00e9 dia do Pai e parece que em Portugal a compra online de bolos de cresceu cerca de 405%. (<a href=\"https:\/\/grandeconsumo.com\/procura-online-de-bolos-cresce-405\/#.YFNzS7T7TOQ\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Grande Consumo<\/a>)<\/p><p class=\"has-cyan-bluish-gray-background-color has-background\"><\/p><h5 class=\"has-white-color has-text-color has-background wp-block-heading\" style=\"background-color:#b27a12\"><strong>AN\u00c1LISE EXTENSA<\/strong><\/h5><style>.wp-block-kadence-advancedheading.kt-adv-heading_825833-e1, .wp-block-kadence-advancedheading.kt-adv-heading_825833-e1[data-kb-block=\"kb-adv-heading_825833-e1\"]{font-size:40px;font-weight:400;font-style:normal;font-family:Georgia, serif;}.wp-block-kadence-advancedheading.kt-adv-heading_825833-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_825833-e1[data-kb-block=\"kb-adv-heading_825833-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_825833-e1 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_825833-e1\">Spotify: o neg\u00f3cio explicado<\/h2><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/spotify-artigo-frederico-music-streaming.gif\" alt=\"spotify-music-streaming\" class=\"wp-image-92606\"\/><\/figure><p>A Spotify est\u00e1 a ter um ano fenomenal.&nbsp;<\/p><p>O pre\u00e7o das a\u00e7\u00f5es tem duplicado anualmente e a inova\u00e7\u00e3o projeta a valoriza\u00e7\u00e3o da marca no mercado.<\/p><ul class=\"wp-block-list\"><li>O novo sistema de <em><a href=\"https:\/\/ads.spotify.com\/en-US\/news-and-insights\/streaming-ad-insertion-podcast-advertising\/\" target=\"_blank\" rel=\"noopener\">Streaming Ad Insertion<\/a><\/em> est\u00e1 a gerar receitas consistentes;<\/li><li>Comprou recentemente a <a href=\"https:\/\/www.epidemicsound.com\/\" target=\"_blank\" rel=\"noopener\">Epidemic Sound<\/a>;<\/li><li>E est\u00e1 a cobrar \u00e0s editoras para que as can\u00e7\u00f5es dos seus artistas sejam ouvidas por mais ouvintes.&nbsp;<\/li><\/ul><p>Com 40% de quota de mercado global na \u00e1rea do <em>streaming<\/em> de m\u00fasica, as editoras querem jogar \u00e0 bola com Spotify.&nbsp; Mas h\u00e1 protestos p\u00fablicos sobre o modelo de neg\u00f3cio da Spotify.<\/p><p>Mas h\u00e1 protestos p\u00fablicos sobre o modelo de neg\u00f3cio da Spotify.<br><\/p><p class=\"has-background\" style=\"background-color:#e0f1fe\">(&#x2b50;Pro \u2193)<\/p><p>Os organizadores da <a href=\"https:\/\/www.unionofmusicians.org\/\" target=\"_blank\" rel=\"noopener\">UMAW<\/a> (<strong>Union of Musicians and Allied Workers<\/strong>) anunciam: <em>\u00abA empresa triplicou de valor durante a pandemia, mas n\u00e3o conseguiu aumentar o seu pagamento taxas para artistas.\u00bb<\/em><\/p><p><strong>Em 2021, o Spotify \u00e9 a maior plataforma de <em>streaming<\/em> do mundo em n\u00famero de assinantes<\/strong>. Apple Music, YouTube Music, Amazon Music, Tidal, entre outros contribuem para a digitaliza\u00e7\u00e3o em massa da ind\u00fastria na \u00faltima d\u00e9cada.<\/p><figure class=\"wp-block-image size-large\"><a href=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico-1024x1024.png\" alt=\"music streaming marketing tech frederico\" class=\"wp-image-92573\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico-1024x1024.png 1024w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico-360x360.png 360w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico-768x768.png 768w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico-100x100.png 100w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico-450x450.png 450w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico-120x120.png 120w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico-550x550.png 550w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/MUSIC-streaming-marketing-tech-frederico.png 1080w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><p><strong>A Spotify mudou a ind\u00fastria da m\u00fasica ao trabalhar com a ind\u00fastria musical.&nbsp;<\/strong><\/p><p>Em 2001, Napster permitiu que as pessoas descarregassem can\u00e7\u00f5es gratuitamente, o que previsivelmente esmagou as vendas.&nbsp;<\/p><p>De um pico de 14,6 mil milh\u00f5es de d\u00f3lares em 1999, a ind\u00fastria musical americana diminuiu para 11,8 mil milh\u00f5es de d\u00f3lares.<\/p><p>Aquando da funda\u00e7\u00e3o da Spotify, em 2006, por Daniel Ek, a ind\u00fastria musical estava a falar 3 mil milh\u00f5es de d\u00f3lares. Quando a Spotify ganhou for\u00e7a na Su\u00e9cia em 2008, a ind\u00fastria valia 8,8 mil milh\u00f5es de d\u00f3lares.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"306\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_0894f524-387b-4eb0-8948-80d616d60a9d_512x306.png\" alt=\"spotify-\" class=\"wp-image-92609\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_0894f524-387b-4eb0-8948-80d616d60a9d_512x306.png 512w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_0894f524-387b-4eb0-8948-80d616d60a9d_512x306-100x60.png 100w\" data-sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><p>Fonte: Spotify: Associa\u00e7\u00e3o da Ind\u00fastria da Grava\u00e7\u00e3o da Am\u00e9rica<\/p><p>A Spotify disputou a entropia que a Napster criou e mais amplamente que uma nova forma de distribui\u00e7\u00e3o digital tornava inevit\u00e1vel.&nbsp;<\/p><p>A Spotify trabalhou com as editoras para que os ouvintes pudessem pagar um valor atrav\u00e9s da assinatura mensal (ou ouvir alguns an\u00fancios) para aceder \u00e0 maior parte da m\u00fasica do mundo numa <em>interface<\/em> f\u00e1cil de usar.&nbsp;<\/p><p>Universal Music Group, Sony Music Entertainment e Warner Music Group apoiam os artistas em v\u00e1rias \u00e1reas: Apoio e financiamento &nbsp;do artista e o seu report\u00f3rio, Marketing e Promo\u00e7\u00e3o, Distribui\u00e7\u00e3o, e Administra\u00e7\u00e3o.&nbsp;<\/p><p>At\u00e9 recentemente, fazer uma grava\u00e7\u00e3o de alta qualidade de uma can\u00e7\u00e3o exigia tempo de est\u00fadio dispendioso, engenheiros de som e produtores.&nbsp;<\/p><p>Fazer chegar essa m\u00fasica \u00e0s pessoas exigia uma distribui\u00e7\u00e3o cara e as rela\u00e7\u00f5es certas com esta\u00e7\u00f5es de r\u00e1dio, lojas de discos, ou Prestadores de Servi\u00e7os Digitais (DSP) como Spotify, Apple Music ou Tidal.&nbsp;<\/p><p>Tudo isso custou dinheiro, o que a maioria dos novos m\u00fasicos n\u00e3o tem.&nbsp;<\/p><p>Por isso, assinam com editoras.&nbsp;<\/p><p>A editora paga ao artista antecipadamente (um adiantamento) e suporta todos os custos iniciais de produ\u00e7\u00e3o, comercializa\u00e7\u00e3o e distribui\u00e7\u00e3o de um \u00e1lbum ou can\u00e7\u00e3o.&nbsp;<\/p><p>Em troca, s\u00e3o pagos primeiro quando os artistas come\u00e7am a ganhar dinheiro. Ap\u00f3s as editoras recuperarem os seus custos, pagam ao artista uma percentagem das receitas numa base cont\u00ednua.&nbsp;<\/p><p>Os artistas ganham geralmente 13-20% das receitas cont\u00ednuas das grandes editoras que lhes pagaram um adiantamento e podem recuperar at\u00e9 50% com editoras indie mais pequenas que n\u00e3o pagam adiantamentos.&nbsp;<\/p><p>Tradicionalmente, as editoras t\u00eam ganho mais dinheiro na cadeia de valor da m\u00fasica.&nbsp;<\/p><p>As editoras possuem os valiosos cat\u00e1logos (a menos que os vendam a um investidor). Isso d\u00e1-lhes uma enorme vantagem sobre a Spotify e os artistas.&nbsp;<\/p><p>Se a Spotify quer as can\u00e7\u00f5es que os seus ouvintes querem ouvir, precisa de trabalhar com as editoras.<\/p><p>Muitos reclamam com a m\u00e9dia de pagamento por <em>stream<\/em> que \u00e9 de $ 0,0038 por artista. O Spotify tem uma das taxas mais baixas de pagamento de artistas com f\u00e3s e m\u00fasicos a reclamar acordos mais justos do gigante do <em>streaming<\/em>.<\/p><p>Em 2019 e 2020, a Spotify deu in\u00edcio a um impulso agressivo no sentido de retirar vantagem \u00e0s editoras, investindo fortemente no conte\u00fado \u00e1udio que as editoras n\u00e3o conseguiam tocar: <strong>podcasts<\/strong>.&nbsp;<\/p><p>Entre fevereiro de 2019 e novembro de 2020, a Spotify gastou mil milh\u00f5es de d\u00f3lares para adquirir tecnologia e conte\u00fado de podcasts, n\u00e3o incluindo acordos exclusivos com Michelle e Barack Obama, Kim Kardashian, DC Comics, e outros, cujos termos n\u00e3o foram divulgados.<\/p><h3 class=\"wp-block-heading\"><strong>Recordemos o exemplo da Netflix.<\/strong><\/h3><p>Durante os primeiros 16 anos da sua vida, a Netflix fez neg\u00f3cios com est\u00fadios, com direitos n\u00e3o exclusivos sobre o seu conte\u00fado.&nbsp;<\/p><p>Depois, em 2013, lan\u00e7ou com sucesso a sua primeira grande s\u00e9rie original, <strong>House of Cards,<\/strong> com um investimento de 100 milh\u00f5es de d\u00f3lares.&nbsp;<\/p><p>Nesse ano, a Netflix gastou um total de 2,4 mil milh\u00f5es de d\u00f3lares em conte\u00fados originais.&nbsp;<\/p><p>Em 2021, a Netflix dever\u00e1 gastar 19 mil milh\u00f5es de d\u00f3lares.&nbsp;<\/p><p><strong>Quanto mais a Netflix gastar em conte\u00fado original, melhores ser\u00e3o as suas margens.<br><\/strong><br>Em 2012, as suas margens brutas foram de 26,5%.&nbsp;De acordo com a Atom Finance, este ano dever\u00e3o atingir 43,3%.&nbsp;<\/p><p><strong>A maioria das pessoas concorda que o impulso do Spotify para os podcasts \u00e9 uma tentativa de fazer algo semelhante<\/strong>: quanto mais tempo os ouvintes do Spotify gastam em podcasts versus m\u00fasica, menos receitas tem de pagar \u00e0s editoras.<\/p><p>Embora os detalhes n\u00e3o sejam p\u00fablicos, os podcasts podem n\u00e3o ter impacto no montante de dinheiro que a Spotify paga \u00e0s editoras ao abrigo dos acordos atuais, mas mais tempo de podcast significa mais alavancagem para a Spotify na pr\u00f3xima ronda de negocia\u00e7\u00f5es.&nbsp;<\/p><h3 class=\"wp-block-heading\"><strong>Os podcasts s\u00e3o grandes e est\u00e3o a crescer.<\/strong><\/h3><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"434\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9f072bdd-abc1-4222-a828-3408c30f105c_773x482-edited.png\" alt=\"podcats-spotify\" class=\"wp-image-92610\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9f072bdd-abc1-4222-a828-3408c30f105c_773x482-edited.png 773w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9f072bdd-abc1-4222-a828-3408c30f105c_773x482-edited-555x312.png 555w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9f072bdd-abc1-4222-a828-3408c30f105c_773x482-edited-570x320.png 570w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9f072bdd-abc1-4222-a828-3408c30f105c_773x482-edited-768x431.png 768w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9f072bdd-abc1-4222-a828-3408c30f105c_773x482-edited-100x56.png 100w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9f072bdd-abc1-4222-a828-3408c30f105c_773x482-edited-700x393.png 700w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9f072bdd-abc1-4222-a828-3408c30f105c_773x482-edited-550x309.png 550w\" data-sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure><p>A Spotify n\u00e3o quer apenas roubar quota da Apple, l\u00edder de mercado h\u00e1 mais anos em <em>podcasting<\/em>.<\/p><p>Quer roubar tempo de antena \u00e0 r\u00e1dio e expandir o mercado de an\u00fancios de <em>podcasts<\/em>.&nbsp;<\/p><p>A Spotify estima que pode fazer crescer a ind\u00fastria de <em>podcasts<\/em> em de 15 mil milh\u00f5es de d\u00f3lares.&nbsp;<\/p><p>Para come\u00e7ar, est\u00e1 a equiparar o <em>podcasting<\/em> a outros formatos de an\u00fancios atrav\u00e9s da <em>Streaming Ad Insertion<\/em>, primeiro nos seus podcasts originais e exclusivos, e, depois gra\u00e7as \u00e0 sua aquisi\u00e7\u00e3o do<strong> Megaphone<\/strong>, a qualquer podcast atrav\u00e9s da recentemente anunciada <em>Spotify Audience Network<\/em>.&nbsp;<\/p><p>A estrat\u00e9gia de monetiza\u00e7\u00e3o do Spotify \u00e9 baseada em dois servi\u00e7os principais:&nbsp;&nbsp;<\/p><p><strong>Estrat\u00e9gia de monetiza\u00e7\u00e3o do Spotify: <\/strong><\/p><ul class=\"wp-block-list\"><li>Assinaturas <em>premium<\/em>;&nbsp;<\/li><li>Servi\u00e7os suportados por an\u00fancios.<\/li><\/ul><p>Os Servi\u00e7os <em>Premium<\/em> e&nbsp;os Suportados por An\u00fancios funcionam de forma independente, embora sejam essenciais um para o outro. O servi\u00e7o suportado por an\u00fancios permitiu ao Spotify escalar, sendo tamb\u00e9m o ingrediente crucial na aquisi\u00e7\u00e3o de membros pagos no Spotify.&nbsp;<\/p><p>Isso porque o <em>ad-supported<\/em>&nbsp;funciona como um funil, que impulsiona mais de 60% do total bruto de assinantes <em>Premium<\/em> adicionados do Spotify.<\/p><p><strong>Explica\u00e7\u00e3o da monetiza\u00e7\u00e3o do servi\u00e7o <em>Premium<\/em><\/strong><strong><\/strong><\/p><p>O servi\u00e7o Spotify oferece aos assinantes <em>Premium<\/em> acesso ilimitado <em>online<\/em> e <em>offline<\/em> de alta qualidade ao seu cat\u00e1logo.<\/p><p>Os servi\u00e7os <em>Premium<\/em> incluem planos padr\u00e3o, planos familiares e planos de estudante. O objetivo de cada pacote \u00e9 pensado para atrair utilizadores com estilos de vida diferentes e em v\u00e1rios grupos demogr\u00e1ficos e et\u00e1rios.<\/p><p>Al\u00e9m disso, em alguns mercados onde os servi\u00e7os de assinatura ainda n\u00e3o s\u00e3o a norma, o Spotify oferece op\u00e7\u00f5es pr\u00e9-pagas.<\/p><p>O Spotify contabilizou mais de 155 milh\u00f5es de assinantes <em>Premium<\/em> em 2020.<\/p><p><strong>Explica\u00e7\u00e3o da monetiza\u00e7\u00e3o de servi\u00e7os com suporte de an\u00fancios<\/strong><strong><\/strong><\/p><p>O servi\u00e7o suportado por an\u00fancios \u00e9 um ingrediente cr\u00edtico para o funil Spotify em termos de aquisi\u00e7\u00e3o de membros pagos.&nbsp;&nbsp;<\/p><p>Neste servi\u00e7o o Spotify monetiza com a venda de an\u00fancios gr\u00e1ficos, de \u00e1udio e de v\u00eddeo entregues atrav\u00e9s de impress\u00f5es de an\u00fancios.<\/p><p>As receitas compreendem principalmente o n\u00famero e as horas de engagament dos utilizadores e a sua capacidade de fornecer produtos de publicidade inovadores.&nbsp;<\/p><p>Um ingrediente chave \u00e9 o segmento demogr\u00e1fico do Spotify, formado principalmente por <strong>utilizadores entre<\/strong> <strong>18 e 34 anos<\/strong>, o que representa uma grande oportunidade de monetiza\u00e7\u00e3o atrav\u00e9s da publicidade:&nbsp;&nbsp;<\/p><p>A Spotify, em mar\u00e7o 2020, estava a negociar a $137.&nbsp;<\/p><p>Um ano depois, mais do que duplicou para $279.&nbsp;<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"215\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_6188aeb7-48e2-4cde-9f71-04606d4c54ea_810x215.png\" alt=\"SPOTIFY  MARKET CAP\n\" class=\"wp-image-92607\" srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_6188aeb7-48e2-4cde-9f71-04606d4c54ea_810x215.png 810w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_6188aeb7-48e2-4cde-9f71-04606d4c54ea_810x215-555x147.png 555w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_6188aeb7-48e2-4cde-9f71-04606d4c54ea_810x215-768x204.png 768w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_6188aeb7-48e2-4cde-9f71-04606d4c54ea_810x215-100x27.png 100w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_6188aeb7-48e2-4cde-9f71-04606d4c54ea_810x215-700x186.png 700w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/https_bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_6188aeb7-48e2-4cde-9f71-04606d4c54ea_810x215-550x146.png 550w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure><p>Fonte: Spotify: Atom Finance<\/p><p><\/p><p>A Spotify espera que a transmiss\u00e3o de m\u00fasica seja um mercado de 75 mil milh\u00f5es de d\u00f3lares at\u00e9 2030, 5x o tamanho dos podcasts.&nbsp;<\/p><p>Se a Spotify pretende atingir o seu objetivo de 30-40% de margem bruta a longo prazo, vai precisar de lutar contra as etiquetas no seu relvado dom\u00e9stico.&nbsp;<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1-1024x724.png\" alt=\"spotify business model\" class=\"wp-image-92630\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1-1024x724.png 1024w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1-509x360.png 509w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1-768x543.png 768w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1-100x71.png 100w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1-850x600.png 850w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1-636x450.png 636w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1-550x389.png 550w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/Spotify-Business-Model-Canvas-1-1536x1086-1.png 1536w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"has-cyan-bluish-gray-background-color has-background\"><\/p><h5 class=\"wp-block-heading\"><mark class=\"kt-highlight\"><strong>DADOS<\/strong><\/mark><\/h5><style>.wp-block-kadence-advancedheading.kt-adv-heading_52acb4-bf, .wp-block-kadence-advancedheading.kt-adv-heading_52acb4-bf[data-kb-block=\"kb-adv-heading_52acb4-bf\"]{font-size:40px;font-weight:400;font-style:normal;font-family:Georgia, serif;}.wp-block-kadence-advancedheading.kt-adv-heading_52acb4-bf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_52acb4-bf[data-kb-block=\"kb-adv-heading_52acb4-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_52acb4-bf wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_52acb4-bf\">Wikip\u00e9dia: \u00c9 tudo muito bonito, mas agora paguem.&nbsp;<\/h2><p>A Big Tech adora usar a Wikip\u00e9dia.&nbsp;<\/p><p>\u00c9 prov\u00e1vel que use a Google para encontrar respostas.&nbsp;<\/p><p>Tamb\u00e9m \u00e9 prov\u00e1vel que a Google utilize a Wikipedia para encontrar respostas \u00e0s suas perguntas.&nbsp;<\/p><p><strong>O tr\u00e1fego do site da Wikip\u00e9dia tem permanecido est\u00e1tico durante anos.<\/strong><\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"308\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/wikipedia-trafego-marketing-frederico.png\" alt=\"wikipedia-trafego\" class=\"wp-image-92619\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/wikipedia-trafego-marketing-frederico.png 689w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/wikipedia-trafego-marketing-frederico-555x248.png 555w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/wikipedia-trafego-marketing-frederico-100x45.png 100w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/wikipedia-trafego-marketing-frederico-550x246.png 550w\" data-sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure><p>Isso \u00e9 um problema para a Wikimedia Foundation &#8211; uma organiza\u00e7\u00e3o sem fins lucrativos que depende do tr\u00e1fego do site para impulsionar doa\u00e7\u00f5es que apoiam a sua exist\u00eancia.<\/p><p>E a Big Tech \u00e9 a principal culpada.<\/p><p>Google, Microsoft, Facebook, Apple, Amazon e outros utilizam o conte\u00fado da Wikip\u00e9dia para uma vasta gama de fins comerciais, incluindo:<\/p><ul class=\"wp-block-list\"><li>&nbsp;&nbsp;&nbsp;&nbsp;As \u00abinfoboxes\u00bb apresentadas nos resultados dos motores de pesquisa;<\/li><li>&nbsp;&nbsp;&nbsp;&nbsp;Assistentes virtuais como Siri e Alexa;<\/li><li>&nbsp;&nbsp;&nbsp;&nbsp;Informa\u00e7\u00e3o sobre mapas digitais;<\/li><li>&nbsp;&nbsp;&nbsp;&nbsp;Ferramentas de verifica\u00e7\u00e3o de factos no Facebook e YouTube.<\/li><\/ul><p>A Wikimedia Foundation est\u00e1 plenamente consciente de que a Big Tech investe muito dinheiro na reformula\u00e7\u00e3o dos dados da Wikip\u00e9dia para os seus pr\u00f3prios produtos.&nbsp;<\/p><p><strong>Agora, o site gratuito est\u00e1 a planear um produto empresarial.<\/strong><\/p><p>Qualquer empresa pode utilizar livremente os dados da Wikip\u00e9dia atrav\u00e9s de uma API desajeitada.<\/p><p>Mas os produtos que dependem da Wikip\u00e9dia precisam de equipas de pessoas para limpar e gerir os dados.<\/p><p>Assim, a organiza\u00e7\u00e3o sem fins lucrativos<strong> est\u00e1 a construir a API da Wikimedia Enterprise<\/strong> &#8211; concebida para entregar rapidamente dados limpos e adaptados, em conjunto com um servi\u00e7o ao cliente de alto n\u00edvel &#8211; para tornar o processo mais f\u00e1cil, mais r\u00e1pido e muito mais barato.&nbsp;<\/p><p>A mudan\u00e7a empresarial \u00e9 uma jogada de sustentabilidade a longo prazo.<\/p><p>As doa\u00e7\u00f5es individuais n\u00e3o v\u00e3o a lado nenhum &#8211; a Wikimedia estima que 8 milh\u00f5es de leitores ir\u00e3o doar, este ano, uma uma m\u00e9dia de 15 d\u00f3lares por doa\u00e7\u00e3o.&nbsp;<\/p><p>Em 2019, a funda\u00e7\u00e3o angariou 122 milh\u00f5es de d\u00f3lares, mais 18,5% do que em 2020.&nbsp;<\/p><p>Mas como o conte\u00fado da Wikip\u00e9dia \u00e9 cada vez mais retirado do site em vez de ser visto no wikipedia.org, a funda\u00e7\u00e3o v\u00ea a necessidade de diversificar os seus fluxos de receitas a longo prazo.<\/p><p>\u00c9 um movimento estrat\u00e9gico de uma das empresas de Internet mais bem-sucedidas do mundo (o 13.\u00ba site mais visitado do mundo) &#8211; que tamb\u00e9m, por acaso, \u00e9 uma empresa sem fins lucrativos.&nbsp;<\/p><p class=\"has-cyan-bluish-gray-background-color has-background\"><\/p><h5 class=\"wp-block-heading\"><mark class=\"kt-highlight\"><strong>POL\u00cdTICA<\/strong><\/mark><\/h5><style>.wp-block-kadence-advancedheading.kt-adv-heading_a7f439-c5, .wp-block-kadence-advancedheading.kt-adv-heading_a7f439-c5[data-kb-block=\"kb-adv-heading_a7f439-c5\"]{font-size:40px;font-weight:400;font-style:normal;font-family:Georgia, serif;}.wp-block-kadence-advancedheading.kt-adv-heading_a7f439-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_a7f439-c5[data-kb-block=\"kb-adv-heading_a7f439-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_a7f439-c5 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_a7f439-c5\">China e o Alibaba: se refilam mais, h\u00e1 consequ\u00eancias&nbsp;<\/h2><p>O governo chin\u00eas pediu \u00e0 Alibaba que vendesse alguns dos seus ativos, nomeadamente meios de comunica\u00e7\u00e3o social que incluem a plataforma Weibo (semelhante \u00e0 Twitter), o South China Morning Post e outros ativos chineses.&nbsp;<\/p><p>O pedido \u00e9 o mais recente sinal de como o fundador da Alibaba, Jack Ma, tem perturbado o governo chin\u00eas.&nbsp;<\/p><p>No outono passado, as suas cr\u00edticas sobre o sistema financeiro chin\u00eas obrigaram os reguladores a tomar medidas que levaram a empresa Ant Group, apoiada pela Alibaba, a cancelar o seu IPO no \u00faltimo minuto.<\/p><p><a href=\"https:\/\/www.wsj.com\/articles\/china-regulators-plan-to-tame-tech-giant-alibaba-jack-ma-11615475344\" target=\"_blank\" rel=\"noopener\">O The Wall street Journal tamb\u00e9m noticiou<\/a>, na semana passada, que os reguladores <em>antitrust<\/em> est\u00e3o a preparar a aplica\u00e7\u00e3o de uma multa \u00e0 Alibaba de quase mil milh\u00f5es de d\u00f3lares por alegadas pr\u00e1ticas anti-concorrenciais.<\/p><p><strong>Leia tamb\u00e9m:<\/strong><br><a href=\"https:\/\/fredericocarvalho.pt\/empreendedorismo-digital-negocios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empreendedorismo e os neg\u00f3cios da China<\/a><\/p><p>ou<\/p><p><a href=\"https:\/\/fredericocarvalho.pt\/poder-tecnologico-financeiro-china-no-mundo\/\" target=\"_blank\" rel=\"noreferrer noopener\">O poder tecnol\u00f3gico e financeiro da China no Mundo.<\/a><\/p><p class=\"has-cyan-bluish-gray-background-color has-background\"><\/p><h5 class=\"wp-block-heading\"><mark class=\"kt-highlight\"><strong>SA\u00daDE<\/strong><\/mark><\/h5><style>.wp-block-kadence-advancedheading.kt-adv-heading_54a100-fa, .wp-block-kadence-advancedheading.kt-adv-heading_54a100-fa[data-kb-block=\"kb-adv-heading_54a100-fa\"]{font-size:40px;font-weight:400;font-style:normal;font-family:Georgia, serif;}.wp-block-kadence-advancedheading.kt-adv-heading_54a100-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_54a100-fa[data-kb-block=\"kb-adv-heading_54a100-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_54a100-fa wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_54a100-fa\">Amazon expande servi\u00e7os na \u00e1rea da sa\u00fade&nbsp;<\/h2><p>A <strong>Amazon Care<\/strong> foi lan\u00e7ada h\u00e1 18 meses para os funcion\u00e1rios da empresa com sede no estado de Washington, permitindo-lhes conversar em tempo real com m\u00e9dicos e enfermeiros atrav\u00e9s de uma aplica\u00e7\u00e3o e agendar visitas com profissionais m\u00e9dicos.&nbsp;<\/p><p>As ambi\u00e7\u00f5es da Amazon podem abalar a paisagem competitiva no mercado dos cuidados de sa\u00fade.&nbsp;<\/p><p>As <strong>a\u00e7\u00f5es da empresa de sa\u00fade virtual Teladoc ca\u00edram at\u00e9 8% <\/strong>com as not\u00edcias da <strong>Amazon Care,<\/strong> na quarta-feira de manh\u00e3.<\/p><p>A Amazon pretende expandir-se para os cuidados de sa\u00fade em v\u00e1rias frentes.&nbsp;<\/p><p>Juntamente com a Amazon Care, a empresa lan\u00e7ou recentemente a <strong>Amazon Pharmacy<\/strong>, que fornece aos membros <em>Prime<\/em> medicamentos gen\u00e9ricos e de receita m\u00e9dica mais baratos e uma entrega mais r\u00e1pida (ainda n\u00e3o chegou a Portugal).<\/p><p>O esfor\u00e7o, h\u00e1 tr\u00eas anos, da Amazon para perturbar a ind\u00fastria de cuidados de sa\u00fade dos EUA, juntamente com Berkshire Hathaway e JPMorgan Chase, chamado Haven, sofreu atrasos. Meses mais tarde, o Haven fechou as suas portas.&nbsp;<\/p><p>Nada disto desvaloriza a ideia por detr\u00e1s da Amazon Care.&nbsp;<\/p><p><strong>A Amazon emprega atualmente 1,3 milh\u00f5es de pessoas a n\u00edvel mundial,<\/strong> o que significa que teve muitas oportunidades de afinar o novo servi\u00e7o.&nbsp;<\/p><p>H\u00e1 quatro anos, a Amazon comprou a cadeia de grande retalho, a Whole Foods com 500 supermercados pela m\u00f3dica quantia de 13 mil milh\u00f5es de d\u00f3lares.&nbsp;<\/p><p>Tem havido not\u00edcias de que a Amazon sonha com lojas fortemente automatizadas e planeia eliminar caixas registadoras em muitos locais.&nbsp;<\/p><p>Agora juntemos a oferta do com\u00e9rcio tradicional com a sa\u00fade, onde as vendas <em>online<\/em> e as vendas presenciais ganham express\u00e3o.&nbsp;&nbsp;<\/p><p>Medicamentos farmac\u00eauticos e seguros de sa\u00fade: todasas \u00e1reas s\u00e3o dignas de inova\u00e7\u00e3o. Preocupa-me este polvo de servi\u00e7os, dos gigantes da tecnologiae esta centraliza\u00e7\u00e3o gigante.&nbsp;<\/p><p>Vamos acreditar que as superpot\u00eancias tecnol\u00f3gicas descobriram que tudo isto pode ser prejudicial tamb\u00e9m.&nbsp;<\/p><p class=\"has-cyan-bluish-gray-background-color has-background\"><\/p><h4 class=\"has-light-green-cyan-background-color has-background wp-block-heading\">Veja os meus cursos: <br><a href=\"https:\/\/fredericocarvalho.pt\/curso-intensivo-marketing-digital\" class=\"rank-math-link\"><mark class=\"kt-highlight\">Curso Intensivo Marketing Digital<\/mark><\/a><br><a href=\"http:\/\/aulas.fredericocarvalho.pt\/curso-email-marketing\/\" class=\"rank-math-link\"><mark class=\"kt-highlight\">Curso Email Marketing<\/mark><\/a> &nbsp;| &nbsp;<a class=\"rank-math-link\" href=\"https:\/\/aulas.fredericocarvalho.pt\/\"><mark class=\"kt-highlight\">outros &gt;<\/mark><\/a><\/h4><style>.wp-block-kadence-advancedheading.kt-adv-heading_7f4056-4f, .wp-block-kadence-advancedheading.kt-adv-heading_7f4056-4f[data-kb-block=\"kb-adv-heading_7f4056-4f\"]{font-size:40px;font-weight:400;font-style:normal;font-family:Georgia, serif;}.wp-block-kadence-advancedheading.kt-adv-heading_7f4056-4f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_7f4056-4f[data-kb-block=\"kb-adv-heading_7f4056-4f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_7f4056-4f wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_7f4056-4f\">eBooks Gr\u00e1tis<\/h2><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/drive.google.com\/file\/d\/1InNhfBxCPjYTom6Lw5larZqhh-vTwXPC\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"180\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/ebook1.png\" alt=\"marketing-digital\" class=\"wp-image-92614\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/ebook1.png 275w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/ebook1-100x65.png 100w\" data-sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/a><figcaption>SportsTech Industry<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-black-color has-pale-pink-background-color has-text-color has-background\" href=\"https:\/\/drive.google.com\/file\/d\/1InNhfBxCPjYTom6Lw5larZqhh-vTwXPC\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/div><\/div><\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/drive.google.com\/file\/d\/1cJ8bweJbyuKocIpngNWMlhx7RCLx5JIj\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"180\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/deloitte-ebook-frederico.png\" alt=\"marketing-digital\" class=\"wp-image-92612\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/deloitte-ebook-frederico.png 275w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/deloitte-ebook-frederico-100x65.png 100w\" data-sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/a><figcaption>Consumer Products Industry Outlook<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link\" href=\"https:\/\/drive.google.com\/file\/d\/1cJ8bweJbyuKocIpngNWMlhx7RCLx5JIj\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/div><\/div><\/div><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/drive.google.com\/file\/d\/1oXw7tRoKw8xRQMkavaHdLtrZFrr4f4NG\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"180\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/tech-star-ebook-4.png\" alt=\"marketing-digital\" class=\"wp-image-92611\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/tech-star-ebook-4.png 275w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/tech-star-ebook-4-100x65.png 100w\" data-sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/a><figcaption>Sustainable Supply Chain Innovation Report<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link\" href=\"https:\/\/drive.google.com\/file\/d\/1oXw7tRoKw8xRQMkavaHdLtrZFrr4f4NG\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/div><\/div><\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/drive.google.com\/file\/d\/1BpHBLSGY6vtJGyVnw2myhy2XR-PLnUUC\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"180\" src=\"https:\/\/fredericocarvalho.pt\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/stateob-mobility-ebook.png\" alt=\"marketing-digital\" class=\"wp-image-92613\" data-srcset=\"https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/stateob-mobility-ebook.png 275w, https:\/\/fredericocarvalho.pt\/wp-content\/uploads\/2021\/03\/stateob-mobility-ebook-100x65.png 100w\" data-sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/a><figcaption>State of Mobility Report<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-black-color has-pale-pink-background-color has-text-color has-background\" href=\"https:\/\/drive.google.com\/file\/d\/1BpHBLSGY6vtJGyVnw2myhy2XR-PLnUUC\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/div><\/div><\/div><\/div><p class=\"has-cyan-bluish-gray-background-color has-background\"><\/p><style>.wp-block-kadence-advancedheading.kt-adv-heading_2a0f25-23, .wp-block-kadence-advancedheading.kt-adv-heading_2a0f25-23[data-kb-block=\"kb-adv-heading_2a0f25-23\"]{font-size:40px;font-weight:400;font-style:normal;font-family:Georgia, serif;}.wp-block-kadence-advancedheading.kt-adv-heading_2a0f25-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_2a0f25-23[data-kb-block=\"kb-adv-heading_2a0f25-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_2a0f25-23 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_2a0f25-23\">Breves<\/h2><p>&#x1f4cc;&nbsp;<br><a href=\"https:\/\/www.theguardian.com\/technology\/2018\/apr\/24\/facebook-releases-content-moderation-guidelines-secret-rules\" target=\"_blank\" rel=\"noopener\">O Facebook anunciou novas regras de modera\u00e7\u00e3o<\/a> de grupo num amplo esfor\u00e7o para baixar a temperatura na plataforma e parar a propaga\u00e7\u00e3o de desinforma\u00e7\u00e3o e ass\u00e9dio.<\/p><p>&#x1f4cc;&nbsp;<br>O motor de pesquisa chin\u00eas Baidu angariou $3.1 mil milh\u00f5es na sua oferta p\u00fablica em Hong Kong (<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-03-17\/baidu-is-said-poised-to-raise-3-1-billion-in-hong-kong-offering?srnd=deals&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=march_market_madness&amp;utm_term=2021-03-18\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a>).<\/p><p>&#x1f4cc;<br>Esta semana<a href=\"https:\/\/techcrunch.com\/2021\/03\/17\/snap-is-taking-a-significant-step-into-fashion-e-commerce-with-its-acquisition-of-fit-analytics\" target=\"_blank\" rel=\"noopener\">, a Snap fez algumas compras <em>online<\/em><\/a> e adquiriu uma empresa que ajuda as pessoas a fazer compras atrav\u00e9s do virtual.&nbsp;<\/p><p>Que empresa comprou?: A Fit Analytics, sediada em Berlim, utiliza a aprendizagem de m\u00e1quinas e informa\u00e7\u00f5es fornecidas pelo cliente para ajudar os compradores a encontrar o tamanho certo de roupa quando encomendam <em>online<\/em>.&nbsp;<\/p><p>&#x1f4cc;&nbsp;&nbsp;<br><a href=\"https:\/\/www.meiosepublicidade.pt\/2021\/03\/bloqueados-31-mil-milhoes-anuncios-no-google\/\" target=\"_blank\" rel=\"noopener\">A Google anunciou esta semana que em 2020<\/a> bloqueou ou removeu aproximadamente <strong>3,1 mil milh\u00f5es de an\u00fancios<\/strong> por violarem as suas pol\u00edticas, tendo ainda restringido mais de 6,4 mil milh\u00f5es de an\u00fancios.<\/p><p>&#x1f4cc;&nbsp;<br>A <a href=\"https:\/\/www.noticiasaominuto.com\/tech\/1711653\/google-reduz-comissao-cobrada-a-developers-na-loja-virtual\" target=\"_blank\" rel=\"noopener\">Google decidiu reduzir para 15% a comiss\u00e3o cobrada<\/a> por transfer\u00eancias feitas na sua loja virtual Play Store. Mais especificamente, o primeiro milh\u00e3o de d\u00f3lares de receita ter\u00e1 taxas de 15% e, a partir daqui, a comiss\u00e3o passar\u00e1 para os 30% cobrados at\u00e9 ent\u00e3o.<\/p><p><br>&#x1f4cc;&nbsp;<br><a href=\"https:\/\/www.axios.com\/facebook-paying-writers-journalists-pages-0b96d3cd-e61b-4435-9f54-99aed136f932.html\" target=\"_blank\" rel=\"noopener\">O Facebook est\u00e1 a testar um produto para criadores de conte\u00fado<\/a> nomeadamente para rentabilizar&nbsp;com uma nova plataforma para a constru\u00e7\u00e3o de <em>websites<\/em> e <em>newsletters<\/em>.<\/p><p>&#x1f4cc;<br><a href=\"https:\/\/arstechnica.com\/gadgets\/2021\/03\/chinas-tech-giants-test-way-around-apples-new-privacy-rules\/\" target=\"_blank\" rel=\"noopener\">Privacy Wars: As empresas chinesas<\/a> como a Tencent e a ByteDance est\u00e3o a testar uma nova solu\u00e7\u00e3o para as pr\u00f3ximas funcionalidades de privacidade da Apple, que lhes permitam seguir os utilizadores do iPhone sem necessitarem de autoriza\u00e7\u00e3o.<\/p><p>&#x1f4cc;<br>A Stripe confirmou no domingo que conseguiu uma nova ronda de financiamento e tem agora uma valoriza\u00e7\u00e3o de mercado de 95 mil milh\u00f5es de d\u00f3lares, mais 164% do valor de 36 mil milh\u00f5es de d\u00f3lares com que angariou dinheiro em abril passado.&nbsp;<\/p><p>&#x1f4cc;&nbsp;<br>Para quem segue as publica\u00e7\u00f5es que fa\u00e7o no Instagram, tenho partilhado algumas forma\u00e7\u00f5es especializadas que fiz recentemente para a Sotheby\u2019s. <\/p><p><strong>H\u00e1 uma semana, a Christie&#8217;s vendeu uma colagem Beeple JPEG a um investidor que pagou 69 milh\u00f5es de d\u00f3lares <\/strong>em moeda criptogr\u00e1fica, podendo ter marcado o in\u00edcio da revolu\u00e7\u00e3o da arte digital.&nbsp;<\/p><p>A Sotheby&#8217;s est\u00e1 a juntar-se \u00e0 loucura da n\u00e3o-fungibilidade atrav\u00e9s de uma colabora\u00e7\u00e3o com o artista digital Pak. Est\u00e1 tamb\u00e9m a considerar uma op\u00e7\u00e3o para eventualmente permitir aos colecionadores pagar, e potencialmente ser pagos, usando moedas digitais.<\/p><p>\u00abTemos vindo a seguir o espa\u00e7o NFT h\u00e1 algum tempo\u00bb, declarou o CEO da Sotheby&#8217;s, Charles Stewart. \u00abNos \u00faltimos 12-18 meses, tem havido uma acelera\u00e7\u00e3o em tudo o que \u00e9 digital.\u00bb (<a href=\"https:\/\/www.cnbc.com\/2021\/03\/16\/sothebys-enters-nft-world-in-collaboration-with-digital-artist-pak.html\" target=\"_blank\" rel=\"noopener\">CNBC<\/a>)<\/p>","protected":false},"excerpt":{"rendered":"<p>A melhor informa\u00e7\u00e3o da semana cursos | auditoria digital | blog a sua newsletter de marketing &amp; economia digital por Frederico Carvalho Hoje \u00e9 dia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":92615,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2072,15,2071,2079],"tags":[2183,2195,2217,2216],"class_list":["post-92604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-gestao","category-marketing-digital","category-negocios","tag-amazon","tag-china","tag-spotify","tag-wikipedia"],"acf":[],"_links":{"self":[{"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/posts\/92604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/comments?post=92604"}],"version-history":[{"count":16,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/posts\/92604\/revisions"}],"predecessor-version":[{"id":95165,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/posts\/92604\/revisions\/95165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/media\/92615"}],"wp:attachment":[{"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/media?parent=92604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/categories?post=92604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fredericocarvalho.pt\/wp-json\/wp\/v2\/tags?post=92604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}